A NEW LOGO AND LOOK FOR CFUW:
WE NEED YOUR INPUT

As CFUW enters its second century, we think it is timely to have a modern logo and “look” which expresses to the world CFUW’s accomplishments as a women’s  movement of influence. To that end, we have hired KiK Partners from Winnipeg who will be preparing a brand and visual identity package. We hope that in addition to the new branding being used by National that the clubs will want to use it as well.

In order to arrive at an agreed-upon new look, we are undertaking a survey of all members combined with a discovery process with a limited number of stakeholders.. We would very much value your input to fashion this new logo and look. To this end, we are asking you to complete the attached survey by APRIL 17, 2022.

Please note that we are also asking for your comments on the current tagline which we use: The Power of Women Working Together. Should we retain this tagline or adopt a new one?  Please note that this is not an occasion to debate the name of the organization – this is a separate exercise to be undertaken at another time.

Your comments will then be compiled and analyzed by KiK Partners.